Who we are
Downhill Rush is developed by Jay Shah. Questions about this policy or about your data can be sent to jayshah248@gmail.com.
The short version
The game is playable start to finish without an account, without a network connection, and without agreeing to anything. Your progress is stored on your own device. If you agree to it, we also collect anonymous play statistics and show personalised advertising. You can change that decision at any time in Settings, and withdrawing it also lets you delete what has already been collected.
What is stored on your device
Your profile — currencies, which bikes and riders you own, upgrade levels, mission and daily-reward progress, best distance, and your settings — is saved in the app’s private storage. It is encrypted, it never leaves the device unless you are signed in for cloud backup, and uninstalling the app deletes it.
What is sent off the device
Anonymous player id
When the game first runs with a network connection it creates an anonymous account through Unity Gaming Services. This is a random identifier. It is not linked to your name or your email address, and we cannot use it to identify you. It exists so that your progress can be restored if you change device, and so that leaderboard entries can be attributed to a player.
Linking a platform account — only if you choose to
You can link that anonymous account to a platform account so your progress survives a reinstall or moves to a second device: Sign in with Apple on iOS, Google Play Games on Android. Both are offered only in Settings > Account, both are optional, and the game is fully playable without either.
Linking stores a token that lets us recognise the same player again. We do not ask for and do not receive your name or your email address. Sign in with Apple is requested without the name or email scope, so Apple is never asked to share them and never does. What we hold is still the anonymous player id; the link is only a route back to it.
You can unlink, or delete the account outright, at any time — see “Your choices” below.
Cloud backup of your progress
If you are signed in, a copy of the profile described above is stored by Unity Cloud Save so it can be restored on a new device. It contains game progress only.
Leaderboards
If you set a distance record, that distance and your anonymous id are submitted to the weekly and all-time leaderboards so they can be displayed to other players.
You can also set a display name to appear beside your distance there (Settings > Account). It is optional — without one you appear as “Rider” — it accepts only letters, digits, dots, dashes and underscores, and a few digits are added to the end to keep it unique. It is the only text you can write that another player sees; the game has no chat, no messaging and no profiles. Choose a nickname rather than your real name.
Play statistics — only if you agree
With your consent we record how the game is played, so we can balance it: when a run starts and ends, how far you rode, how fast you went, coins and gems earned and spent and what you spent them on, which bike and rider you used, upgrades and unlocks purchased, missions completed, daily rewards claimed, which screens you open, and whether an advertisement was shown, completed or skipped. This is collected through Unity Analytics and is tied to the anonymous id, never to you.
Crash logs and performance data — only if you agree
With the same consent we receive crash reports and basic performance information — that the game stopped unexpectedly, and how it was running when it did. This is used to fix faults and to keep the game running smoothly, and it is tied to the anonymous id rather than to you.
Approximate location
Whenever the game contacts one of our services, that service sees the internet (IP) address your device is connecting from, and an IP address indicates the general region — roughly the city or area — that a connection comes from. We use this for things that depend on where a request comes from, and it forms part of the play statistics described above. If you agree to personalised advertising, the advertising networks described below also use the general region to decide which advertisements to show you.
We never read your device’s location. The game asks for no location permission, requests no location from your phone, and has no access to GPS. The only thing available to us is the general region implied by an IP address, which every service on the internet receives simply by being connected to.
We do not collect your name, email address, phone number, contacts, photos, files, microphone, camera, or precise location.
Advertising — only if you agree
Advertisements are served through Unity LevelPlay mediation and the advertising networks it works with. If you agree to personalised advertising, those networks may use your device’s advertising identifier, the general region indicated by your IP address, how you interact with the game and with the advertisements themselves, and basic performance and diagnostic information, to choose which advertisements to show you. If you decline, you will still see advertisements, but they will not be personalised.
On iOS, none of this happens unless you allow it. Apple asks, in a prompt of its own the first time you play, whether the game may track your activity across other companies’ apps and websites. Decline and your device’s advertising identifier is not made available to us or to the advertising networks at all. You can change the answer later in Settings > Privacy & Security > Tracking.
Advertising networks are separate companies and handle that data under their own privacy policies. The current networks are:
- Unity (ironSource LevelPlay), the mediation partner, and Unity Ads, which it serves — https://unity.com/legal/game-player-and-app-user-privacy-policy
- Google (AdMob) — https://policies.google.com/technologies/partner-sites
Both serve on both platforms.
Measuring our own advertising — only if you agree
We also advertise Downhill Rush on other apps’ advertising space. To know whether that advertising works, we use Singular (https://www.singular.net/privacy-policy/), an attribution service, on both platforms. If you agreed to personalised advertising — including, on iOS, Apple’s tracking prompt — Singular may use your device’s advertising identifier to recognise that an installation followed one of our advertisements, and receives the events that measure what a campaign returned: that the game was installed and opened, the amount of an in-app purchase, and the value of advertisements shown in your session. Some of this reaches the network that showed our advertisement, so its systems can learn which placements work.
If you decline, the advertising identifier is not used for this at all. On iOS, campaign results then reach us only through Apple’s SKAdNetwork, which reports aggregate counts tied to no device or identifier; nothing equivalent runs on Android without consent.
Purchases
In-app purchases are processed by the store you installed the game from — the App Store on iOS, Google Play on Android. We never see or store your payment details. We receive a receipt from that store confirming the purchase, which our server verifies so the item can be granted, and we record that a purchase of that product happened. If you agreed to personalised advertising, the product and price — never the payment details — are also part of the campaign measurement described under “Measuring our own advertising” above.
This website
Everything above is about the game. This section is about the website you are reading it
on — downhillrush-game.web.app, and the same pages served at thejayshah.com. The two
are separate: nothing the website collects is joined to your game profile or to your
anonymous player id, because the website has no access to either.
The site uses Google Analytics 4 to count visits and see which pages people read.
Nothing is stored on your device unless you accept it. On your first visit a bar at the bottom of the page asks, with Accept and Decline offered equally. Until you choose, and forever if you choose Decline, no analytics cookie is written — Google Analytics runs in what Google calls consent mode, which reports a visit happened without storing anything that could recognise you when you come back. Declining costs you nothing: every part of the site works identically either way.
If you accept, Google Analytics sets cookies named _ga and _ga_* holding a randomly
generated identifier, which is what lets it tell a returning visitor from a new one. They
last up to two years and you can delete them in your browser at any time.
Either way — accepted or declined — Google receives your IP address, the page you are on, the page you arrived from, and basic device and browser information, because those travel with any request to a server. Google uses the IP address to derive an approximate location and does not store it.
There are no advertising cookies on this website. Advertising storage, advertising user data and ad personalisation are all switched off in the tag, and nothing collected here is used to build an advertising profile of you or joined to the advertising described further up this page.
Changing your mind. Clearing this site’s data in your browser removes the stored answer and the banner will ask again. Any browser setting, tracking-protection feature or extension that blocks Google Analytics also blocks it here, and Google publishes an opt-out add-on at https://tools.google.com/dlpage/gaoptout.
The /download page additionally records which store it sent you to, so that a link posted
alongside a video can be measured. That record is the store name and the campaign tag in the
link, and nothing about you personally.
The site embeds one video from YouTube, on the front page. It is not loaded until you press play, so no request reaches YouTube and no YouTube cookie is set unless you choose to watch it. Once you do, YouTube’s own privacy policy applies to that playback.
Children
Downhill Rush is not directed at children under 13. We do not knowingly collect data from children under 13. If you believe a child has provided us with data, contact us and we will delete it.
Your choices
- Change your mind about data collection. Settings > Personalised ads. Turning it off stops analytics collection and personalised advertising immediately.
- Delete what has been collected. When you turn that setting off the game offers to delete the play data already collected about your device, and will do so on request.
- Delete your account, from inside the game. Settings > Account > Delete Account. This erases the account itself, the cloud backup, and the currencies, bikes, riders and records held against it — on our servers and on your phone, in one action. Purchases cannot be restored afterwards and it cannot be undone, which is why the game asks you to confirm it in those words.
- Delete everything else. Uninstalling removes anything left locally. To remove your leaderboard entry and the analytics records, contact jayshah248@gmail.com — quoting the player id shown at the bottom of the Settings screen, because without it we have no way to find your record. Delete Your Data sets out the whole route, including for someone who has already uninstalled.
- Unlink a platform account without deleting anything: Settings > Account.
- Reset your advertising id. On iOS, Settings > Privacy & Security > Tracking, where you can also withdraw the game’s permission entirely. On Android, Settings > Google > Ads.
Retention
Analytics data is retained for as long as Unity’s standard retention allows, currently one year, and then aggregated. Cloud saves are retained until you ask us to delete them or the account is inactive for two years.
Where data goes
Unity Gaming Services processes data on servers in the United States and the European Union. If you are in the UK, EEA or Switzerland, these transfers rely on the standard contractual clauses Unity has in place.
Your rights
Depending on where you live you may have the right to access, correct, delete or export the data held about you, and to object to its processing. Ask at jayshah248@gmail.com. You also have the right to complain to your local data protection authority.
Changes
If this policy changes materially the app will show the new version and ask again before collecting anything under it. The date at the top always reflects the current version.